If you're a blogger hoping to earn money through AdSense, you’ve probably seen the term RPM in your dashboard.
But what exactly is RPM in blogging?
And more importantly—how do you increase it to make more money?
In this 2025 guide, you’ll learn:
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What RPM really means
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How it affects your AdSense income
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Simple steps to boost your blog RPM—even if you’re a beginner
Let’s break it down.
✅ What is RPM in Blogging?
RPM stands for Revenue Per Mille, which means Revenue Per 1,000 page views.
It tells you how much money you earn from every 1,000 visitors to your blog.
💡 RPM Formula:
Example:
If you earn $10 from 2,000 page views:
So your RPM is $5, meaning you make $5 for every 1,000 views.
🧠 Why RPM Matters
Even if your blog gets thousands of views, your earnings depend on your RPM.
Two bloggers:
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Blogger A gets 1,000 views per day with $2 RPM = $2/day
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Blogger B gets 1,000 views per day with $10 RPM = $10/day
Same traffic, but 5x the income. That’s the power of a high RPM.
🛠 What Affects Your Blog RPM?
Several things can increase—or lower—your RPM:
| Factor | Impact |
|---|---|
| Your niche | Some topics pay higher (finance, tech, health) |
| Visitor location | Visitors from US/UK/Canada = higher RPM |
| Type of content | Helpful, long-form content = more ad clicks |
| Ad placement | Well-placed ads = better visibility = higher clicks |
| Device type | Desktop users tend to have higher RPM |
| Traffic source | Organic (Google search) traffic usually pays better |
💰 High RPM Niches in 2025
Not all blog topics are equal. Some get higher-paying ads because advertisers are willing to pay more.
Here are high RPM niches this year:
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📈 Finance (investing, insurance, credit tips)
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💻 Tech and gadgets (reviews, comparisons)
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🧠 Education (study tools, online learning)
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🏥 Health (natural tips, weight loss, fitness)
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📚 Blogging and digital marketing
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🧰 Software and tools (AI, editing apps)
If your blog is in one of these niches, your RPM can be 2x–5x higher than low-paying topics.
📉 Low RPM Niches to Avoid
These niches may get views but don’t pay well:
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General news and gossip
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Free download sites (games, software)
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Memes and jokes
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Quotes-only blogs
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Random short posts with no depth
These bring low-quality traffic, and advertisers don’t spend much here.
🔝 How to Increase Your Blog RPM (Step-by-Step)
Let’s talk about real ways to boost RPM, even if you're a beginner.
✅ 1. Choose a High-Value Niche
If you haven’t started your blog yet (or want to pivot), go with a niche that pays more.
Choose topics like:
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“Best insurance for students in 2025”
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“Top AI tools for writers”
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“Affordable hosting services for bloggers”
These types of posts attract better-paying ads.
✅ 2. Target High-Paying Countries
Traffic from:
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🇺🇸 United States
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🇬🇧 United Kingdom
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🇨🇦 Canada
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🇦🇺 Australia
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🇩🇪 Germany
…brings higher RPM than traffic from other regions.
How to do this:
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Use SEO to rank on Google
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Write in English
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Share your content in international Facebook groups or Pinterest
✅ 3. Write Longer, Helpful Blog Posts
Longer posts keep readers longer—and show more ads per session.
Write 2,000+ word articles with:
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Clear titles
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Simple paragraphs
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Images or lists
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Helpful tips
Google loves useful, easy-to-read blogs—and so do advertisers.
✅ 4. Improve Ad Placement
Where you place your ads matters.
Best spots:
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Just below the title
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Mid-way through the post
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At the end of the article
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In the sidebar (desktop only)
Make sure ads don’t interrupt the reading—but are still easy to see.
💡 Tip: Use Auto Ads from AdSense to let Google optimize for you.
✅ 5. Increase Organic Traffic
Search engine traffic (like from Google) usually has higher intent.
Someone who searches “Best web hosting for beginners” is ready to buy, so advertisers pay more to reach them.
How to increase SEO traffic:
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Use tools like Ubersuggest or Google Trends
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Add keywords naturally in your titles and headings
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Write about what people are already searching for
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Use alt text for images
✅ 6. Write Comparison or Review Posts
Posts like:
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“Grammarly vs Quillbot: Which One is Better in 2025?”
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“5 Best Budget Laptops for Bloggers”
These posts attract readers who are looking to buy something, which triggers better-paying ads.
✅ 7. Avoid Clickbait or Irrelevant Topics
Posts like:
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“Look What Happened to This Man!”
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“Top 10 Funniest Memes in 2025”
…may get traffic, but advertisers won’t pay much.
Stick with value-based topics that solve a problem.
📈 What’s a Good RPM in 2025?
Here’s what most bloggers see:
| Niche Type | Average RPM (2025) |
|---|---|
| General blog | $0.50 – $2 |
| Tech blog | $3 – $8 |
| Finance blog | $5 – $15 |
| Health blog | $3 – $10 |
| Education blog | $2 – $6 |
So if you’re getting $5 or more, you’re doing well.
But with the right steps, you can go even higher.
🧠 Extra Tips to Boost RPM
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✅ Use mobile-friendly themes (like Contempo or Soho on Blogger)
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✅ Remove broken links or slow-loading widgets
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✅ Speed up your blog (compress images, use fewer animations)
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✅ Focus on user experience—Google rewards fast, clean blogs
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✅ Add a table of contents to long posts for easy reading
✅ Final Thoughts
RPM tells you how valuable your blog traffic is.
Even if you can’t increase page views right away, you can increase your income by raising your RPM.
Focus on:
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Picking a profitable niche
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Writing helpful, long-form posts
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Attracting high-quality traffic
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Using smart ad placements
With consistent effort, your RPM will go up—and so will your blogging income.
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