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Using Google Trends to Pick Blog Topics That Rank

Edward Elon December 02, 2022

 



If you want your blog to get traffic and rank well on Google, one of the smartest tools you can use is Google Trends.

Google Trends helps you see what people are searching for, how popular a topic is, and whether it’s growing or dying. In other words, it helps you pick blog topics that have a better chance of getting ranked—and clicked.

In this blog post, you’ll learn:

  • What Google Trends is

  • Why it’s important for bloggers

  • How to use it step by step

  • Real examples of how to find trending blog topics

  • Tips to turn a trend into a traffic-driving blog post

Let’s get started.

What is Google Trends?

Google Trends is a free tool from Google that shows you how often a topic is being searched over time. It doesn’t give you exact search numbers, but it shows the popularity of a term using a scale from 0 to 100.

Here’s what you can see with it:

  • Search interest over time

  • What regions search for it most

  • Related queries and topics

  • Whether a keyword is rising or falling in popularity

You don’t need to sign in or pay—just go to trends.google.com and start exploring.

Why Use Google Trends for Blogging?

Here’s why smart bloggers use Google Trends:

  • Catch trends early: Write about a topic before it becomes too popular and competitive.

  • Avoid dead topics: Some topics are declining and no longer get search traffic.

  • Pick seasonal content: See what people search for during holidays, back-to-school, or other annual events.

  • Get blog post ideas: Find related search terms people are interested in.

  • Boost SEO: Google likes fresh and relevant content. Trends help you publish posts people are actually looking for.

Google Trends can guide your blog content so you write what your audience is already interested in.

Step-by-Step: How to Use Google Trends for Blog Topic Research

Step 1: Go to Google Trends

Visit trends.google.com. You’ll see a search bar at the top and a section showing trending topics in your country.

Start by typing in a broad topic related to your blog. For example:

  • “weight loss”

  • “AI tools”

  • “online business”

  • “budget travel”

This will open a chart showing interest in that term over the past 12 months.

Step 2: Adjust the Filters

Use the filters at the top of the page to narrow your research:

  • Location: Choose your target country (e.g., United States, Ghana, UK)

  • Time range: Choose “Past 12 months,” “Past 30 days,” or “Past 5 years”

  • Category: Select a category like Health, Technology, or Business

  • Search type: Choose Web Search, YouTube Search, or Google Shopping

This helps you find blog ideas that are popular where and when you want to write.

Step 3: Check the Trend Graph

Look at the line graph.

  • If the line is going up, the topic is becoming more popular—this is a good time to write about it.

  • If it’s flat, the topic is stable—still okay to write about.

  • If it’s going down, the interest is falling—you may want to skip it.

Try comparing two topics to see which is more popular. Just click “+ Compare” and type in a second keyword.

Step 4: Look at Related Topics and Queries

Scroll down to see “Related Topics” and “Related Queries.”

This section shows you:

  • What people are also searching for

  • Rising keywords that are growing fast

  • Questions or sub-topics related to your main keyword

These related terms are great for:

  • Writing new blog posts

  • Adding keywords to your current post

  • Discovering untapped niches

For example, if you search “intermittent fasting,” you might see:

  • “intermittent fasting 16/8”

  • “does fasting burn belly fat”

  • “intermittent fasting apps”

You can turn each of these into a blog post or subheading.

Step 5: Pick Seasonal Trends (Bonus Tip)

Some topics become popular during certain times of the year. Google Trends helps you find them.

Examples:

  • “best planners” rise in December and January

  • “valentine gift ideas” spikes every February

  • “back to school tips” grows every August

If you plan your blog post early (1–2 months before the season), it has time to rank before people start searching for it.

Real-Life Blog Topic Ideas from Google Trends

Let’s say you want to start a tech blog.

Search “AI tools” and explore:

  • “best free AI tools 2025” (growing keyword)

  • “how to use ChatGPT for homework” (niche audience)

  • “AI for small business” (untapped market)

Now you can write:

  • “Top 10 AI Tools for Students in 2025”

  • “How Small Businesses Are Using AI to Save Time”

  • “AI Tools for Beginners: No Tech Skills Needed”

These are all real search trends—and great blog topics.

Pro Tips to Rank Blog Posts from Google Trends

  1. Act Fast
    Trends don’t last forever. If you find a rising topic, write and publish quickly to get ahead of the crowd.

  2. Use the Trend Keyword in the Title
    Include the trending keyword in your post title, slug (URL), and first paragraph.

  3. Build Around the Trend
    Don’t stop at one post. Create 2–3 related articles and link them together.

  4. Update Old Posts
    If a topic you wrote about is trending again, update and re-publish it to bring new traffic.

  5. Use Long-Tail Keywords
    Instead of targeting “AI,” aim for “best AI tools for bloggers in 2025.” Less competition = higher ranking chance.

Mistakes to Avoid

  • Only chasing trends without a content strategy

  • Writing about trends that don’t match your niche

  • Copying exact Google Trends titles without adding value

  • Publishing content too late after the trend has passed

  • Ignoring evergreen content (trends are useful, but balance is key)

Final Thoughts

Google Trends is a powerful tool that shows you exactly what people are interested in right now. As a blogger, using it gives you a huge advantage.

You can:

  • Write blog posts people are actively searching for

  • Rank faster on Google

  • Build a blog with steady, targeted traffic

If you’re serious about blogging in 2025, learn how to use Google Trends—and check it often.

Want help picking your next trending topic? Just send me the niche, and I’ll help you find a few winning ideas.

Ready for the next blog post? Let’s keep going.

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Blog Layout Tips That Keep Visitors Reading Longer
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Here is your detailed, AdSense-optimized blog post in simple English for:

Blog Layout Tips That Keep Visitors Reading Longer

Your blog layout is more important than you think.

Even if your content is great, a messy or confusing layout can make visitors leave in just a few seconds. But with the right layout, readers will stay longer, explore more posts, and even click your ads—which helps with both SEO and AdSense earnings.

In this guide, you'll learn the best layout tips to make your blog clean, engaging, and easy to read. No coding needed—just simple, smart design choices that work.

Why Blog Layout Matters

When someone visits your blog, they decide within seconds whether to stay or leave. A good layout:

  • Makes content easier to read

  • Keeps readers focused on your message

  • Encourages them to scroll and explore

  • Improves click-through rates (for ads and internal links)

  • Builds trust and professionalism

If your blog looks cluttered, slow, or confusing, visitors will bounce. That hurts your search rankings and lowers your AdSense performance.

Let’s fix that.

1. Use a Clean, Mobile-Friendly Theme

Choose a theme that’s:

  • Simple

  • Easy to navigate

  • Mobile-responsive

  • Fast to load

Most readers today use smartphones. If your layout isn’t mobile-friendly, Google might not rank your blog well, and readers won’t stay.

Tips:

  • Avoid flashy animations or heavy sliders

  • Choose a layout with lots of white space

  • Keep the background light and text dark for easy reading

Platforms like Blogger and WordPress offer many free, simple themes designed for mobile users.

2. Use Clear Headings and Subheadings

Big blocks of text scare readers away. Break your content using:

  • H1 for titles

  • H2 for main sections

  • H3 for sub-points

This structure helps:

  • Google understand your post

  • Readers skim and find what they need

  • You organize your thoughts clearly

Add headings every few paragraphs so readers never feel lost.

3. Keep Paragraphs Short

Long paragraphs look overwhelming, especially on mobile.

Instead:

  • Use 2–4 line paragraphs

  • Add spacing between them

  • Write like you talk—simple and direct

Short paragraphs create a rhythm that keeps readers scrolling.

4. Add Bullet Points and Numbered Lists

Lists are easy to scan and make your content more engaging.

Use bullet points to:

  • Highlight features

  • Share tips

  • Summarize key points

Use numbered lists to:

  • Walk readers through steps

  • Share countdowns or rankings

  • Create structure in longer posts

This breaks up the text and makes your blog look clean and professional.

5. Use Eye-Catching but Simple Fonts

Fonts affect how easy it is to read your blog.

Good rules:

  • Use one or two fonts max

  • Stick to clean fonts like Arial, Lato, Roboto, or Georgia

  • Font size: 16px–18px for body text

  • Use bold or color for headings—not for full paragraphs

Avoid fancy, hard-to-read fonts or neon colors. Keep it simple.

6. Include High-Quality Images

Images grab attention and help explain your content.

Tips:

  • Use one image every 300–400 words

  • Add captions or text overlays for more engagement

  • Compress images so your blog stays fast

  • Use free image sites like Pexels or create with Canva

Bonus: Use custom graphics or screenshots if you’re teaching something. This builds trust and makes your post more helpful.

7. Create a Sticky Navigation Bar

A sticky (fixed) top menu helps readers explore your blog without scrolling up.

Include links to:

  • Home

  • About

  • Categories (e.g., Tech, Health, Tutorials)

  • Contact

This boosts user experience and keeps people on your site longer.

8. Add a “Related Posts” Section

After someone finishes reading a post, show them more to read.

Add a related posts section that:

  • Shows 3–5 blog posts

  • Matches the same topic or category

  • Includes a thumbnail and short title

This helps reduce bounce rate and increases pageviews—both good for AdSense and SEO.

9. Keep Your Sidebar Useful (Not Cluttered)

Your sidebar should help, not distract.

Include:

  • A short About Me box

  • Recent posts

  • Popular posts

  • Search bar

  • Email subscription form

Avoid:

  • Too many banners

  • Flashy widgets

  • Pop-up ads that slow things down

Your sidebar should guide readers—not overwhelm them.

10. Add a Call to Action (CTA)

A CTA encourages readers to take the next step.

Place it:

  • At the end of your post

  • In the sidebar

  • Inside the content (if natural)

Examples:

  • “Read next: 10 Tools for Beginner Bloggers”

  • “Subscribe for weekly blogging tips”

  • “Download my free checklist”

This keeps your visitors engaged and connected.

11. Use a Fast-Loading Layout

Speed is everything. A slow blog layout makes visitors leave—even if the content is great.

Tips to speed up your blog:

  • Use light themes

  • Compress images

  • Limit external scripts

  • Avoid heavy plugins

  • Use tools like PageSpeed Insights to test speed

Faster blogs = better SEO + more ad impressions.

12. Make Your Footer Work

Don’t waste your footer space. Add helpful links and info, such as:

  • About page

  • Contact info

  • Privacy policy

  • Social media icons

  • Sitemap

This is also the perfect place to repeat your navigation menu.

13. Use Internal Linking

Internal links connect one post to another on your blog.

Example:
“If you're struggling to get AdSense approval, read our full guide on [top blogging mistakes to avoid].”

Benefits:

  • Keeps readers on your blog longer

  • Helps search engines crawl your content

  • Increases your authority on the topic

Every blog post should have at least 3–5 internal links.

14. Make It Easy to Share

Add simple share buttons to your layout—top, bottom, or floating on the side.

Make sure users can share to:

  • WhatsApp

  • Facebook

  • Pinterest

  • Twitter

  • Email

The easier it is to share, the more traffic you can get.

15. Use a Table of Contents (Optional)

For longer blog posts, a clickable table of contents helps readers jump to what they need.

You can:

  • Add it manually with anchor links

  • Use a free plugin (for WordPress)

  • Insert it using HTML (on Blogger)

This improves user experience and keeps readers on the page longer.

Final Thoughts

A clean, simple blog layout can make a huge difference. It helps readers stay longer, explore more, and come back again.

Here’s a quick layout checklist:

  • ✅ Mobile-friendly theme

  • ✅ Short paragraphs and clear headings

  • ✅ Bullet points and visuals

  • ✅ Sticky navigation and related posts

  • ✅ Clean sidebar and fast loading

Remember: your layout doesn’t need to be fancy. It just needs to be easy to read, easy to use, and focused on helping your reader.

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Edward Elon

Posted by: Edward Elon

Blogger||Promoter||SMM General

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